Huawei kicks off the Global XMAGE Awards 2023

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Huawei has officially kicked off the Huawei XMAGE Awards 2023. 

As Huawei’s open platform for smartphone photographic excellence, the annual competition celebrates inspiration and creativity, through amazing photos and videos captured with Huawei devices around the world. 

Huawei said since 2017, users from more than 170 countries and regions have participated in the yearly competition, contributing nearly 4 million entries to date. 

“This makes the HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of human history from worldwide perspectives. 

Capture and Inspire 

This year’s XMAGE Awards hopes photographers everywhere – casual or professional – will seek inspiration in their photography. The award takes its name from Huawei’s proprietary Imaging Research & Development arm XMAGE. 

Like its namesake, XMAGE Awards aspires to help photographers find inspiration and be innovative in photography. 


Launched in 2022, the XMAGE brand focuses on optical system, mechanical structure, imaging technology, and image processing in photography. 

All four pillars of XMAGE now form the tenets of Huawei’s new and upcoming smartphone camera technology, such as the latest HUAWEI Mate 50 Series’ Ultra Aperture Camera and HUAWEI P60 Pro’s Ultra Lighting Telephoto Camera. 

New Night Walk category 

This year’s competition has the following categories: Night Walk, Portrait, Art & Fashion, Outdoor, Hello Life, Storyboard, Action and Storytelling. 

Night Walk is a new category, encouraging users to photograph the hidden wonders of night life, using Huawei’s unique night-photo settings.

Prizes and new judges

This year, the following prizes will be given out to outstanding submissions: 3 Grand Prize winners, 24 Best-in-Category winners, 27 Runner-up winners, and 5 Honourable Mentions. Winners can receive up to USD 10,000 (ZAR 183,500) in prize money.

Huawei said new judges were invited, including Molife Kumona, GQ South Africa Editor-in-Chief. 

“This also includes five leaders in photography: Chen Xiaobo, Vice President of China Photographers Association; Chinese fashion photographer Pei Tongtong; Portuguese landscape photographer José Ramos; Australian portrait photographer Jessica Hromas; and Li Changzhu, Vice President of the Consumer Strategy Marketing Dept at the HUAWEI Consumer Business Group”.

Entry and rules 

Users can visit the unified global submission channel via XMAGE Awards 2023 for their submission, as well as submit their entry via Huawei Community.

Entries must be images or videos captured with a Huawei mobile phone, and there are no restrictions on when the work was captured or using which Huawei mobile phone.

The XMAGE Awards Submissions will close at 11:59pm GMT+8 on August 15, 2023. 

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