Realme launches in SA with smartphones starting at R 2 499
Realme has announced the official launch of its smartphones in South Africa, offering a broad range of high-spec, budget-friendly handsets in the country.
The company has described itself as the world’s fastest-growing smartphone brand saying its products comes with an infectious youthful vibe that is sure to be a hit among a largely underserved demographic – of Gen-Z users between the ages of 18 and 25.
Zesty appeal
Gareth Clarke, Realme’s Account Lead, says the company wants to recreate the same zesty appeal among Gen-Z content creators in South Africa as it did in India and Southeast Asia.
“Gen-Z is leading the charge in determining the value and direction of creative content. And they are looking for cost-effective ways of creating that content, which is where Realme comes in. Our smartphones are very affordable, high-tech and aesthetically pleasing to this market.”
Smartphones
The company is releasing its C-Series range with the C55 and C30.
The C55 boasts a 64-megapixel camera, 16GB RAM and 256GB storage, retails for R5 999 and is available at Takealot and MTN.
The C30s comes with a 5000 mAh battery and a 16,5cm (6,5”) full screen and sells R 2 499.
Quality
Clarke said despite the C-series entry-level status, Realme doesn’t compromise on the quality of its specs.
“Our intention is to exceed users’ expectations and to raise the benchmark on the entry-level phone market, ensuring that we retain the ‘champion’ title within the segment.”
“In other markets around the world, we have seen our devices gain traction among young consumers looking for a top-quality entry-level smartphone that is affordable. We expect the South African market to behave similarly,” Clarke said.
Other products
Realme said South Africans can also forward to more than just its range of smartphones.
“Realme is introducing smart TVs and smart bulbs; wearables such as fitness bands and smartwatches; audio devices that include headphones, speakers, and wireless earbuds; and accessories such as cases, screen protectors, chargers, and power banks.”
Realme is no stranger to Africa. The brand exploded upon its entry into Kenya last year, becoming a sensation among young content creators in need of affordable smartphones.
Affordable devices
A China Daily report found that its C-series were crucial tools for those earning a living from their creations.
“The demand for low-cost devices in Africa – less than US$200 (R3,800) – is on the rise. The International Data Corporation found that these devices account for 83.6 percent share of shipments,” it said.
“Africa is the next frontier for the smartphone market. Realme is already making the necessary plans to ensure we become the number one brand in the near future,” noted Clarke.
Realme was initially established as an Oppo sub-brand and split off as its own brand in 2018.
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