Cricket South Africa (CSA) has launched a new app for cricket fans to enhance its digital cricket footprint and provide the ultimate experience.
CSA says the new app is a steppingstone in its overall growth strategy by increasing the accessibility to existing fans and those new to the sport to unite especially during COVID-19 pandemic where fans want to get closer to their favorite teams.
The app features content across all elements of the game in South Africa, from the Proteas and Momentum Proteas and franchise cricket.
The app allows users to connect with each other, post, comment, share, like and follow each other, impacting the community and the brand itself.
With the new app, cricket fans will discover new content, interact with the players and the league influencers, participate in one-on-one and group chats, get access to exclusive content such as behind the scenes, training, and a view of upcoming fixtures where they can follow ball-by-ball commentary and tournament standings.
CSA says more features will be added in the coming months.
The app is a collaboration between CSA and Interacting Technology Sport, a community platform provider with digital expertise for fan engagement.
The app can be downloaded on IOS and Android devices via the App Store and Google Play.