Rubik’s Debuts Digital Connected Cube at Red Bull World Cup

The first ever digital speedcubing competition, will witness the debut of the new digital Rubik’s Connected Cube at the 2020 Red Bull Rubik’s World Cup

The innovative, digital Cube uses the same platform as GoCube and both connect to the Rubik’s Arena, allowing amateur and professional competitive cubers to compete virtually in the Red Bull tournament.

The new Rubik’s Connected Cube is a physical object which connects to phones and tablets.

The Red Bull Rubik’s Cube World Cup, with four qualifiers taking place online between 15 August and 10 October and a World Final on 7 November.

Now in its third season, the World Cup advocates speedcubing as a professional mind sport and gives cubing athletes the opportunity to compete in new formats.

The World Cup is organized by Red Bull in collaboration with Rubik’s Brand and aims to develop more opportunities and visibility for the cubing community.

To take part in the digital qualifiers, players will need to have a Rubik’s Connected Cube or a GoCube, and download the companion app.

Winners of the global and local qualifiers will join the champions from the 2019 season – including Max Park (USA), Juliette Sebastian (France) and the Weyer Brothers, Sebastian and Philipp (Germany) – who have been awarded a wildcard, at the November showpiece.

Christoph Bettin, CEO for Rubik’s Brand says the new digital Connected Cube opens a new dimension of Cube solving and is the natural next step in the evolution of Rubik’s as it celebrates their 40th anniversary year.

“The very exciting element is that this Connected Cube will encourage cubers to interact with others from around the world, starting with the first ever digital speedcubing competition, in the form of the Red Bull Rubik’s Cube World Cup.”

If you caught the speed cubing bug after watching the recent Netflix documentary, the Connected Cube could help you take your first steps towards competing.