Video platform YouTube has announced that the YouTube NextUp programme will be available in South Africa and Nigeria.
The programme is an opportunity for local creators to take their content creation to the next level.
Twenty creators with eligible channels will be selected to win a production stipend of $1,000 to be used for the acquisition of production equipment to advance their YouTube careers.
The selected creators will also have the opportunity to attend a week-long intensive ‘Creator Camp’, learn new skills and access support by the YouTube partnerships team.
The YouTube NextUp programme is available to creators who are committed to advancing their YouTube careers and producing fresh and compelling content.
Eligible channels for selection into the YouTube NextUp programme should have 10,000 to 100,000 subscribers and at least 3 pieces of original and native video content uploaded in the past 3 months.
Addy Awofisayo, YouTube Content Partnership in Sub-Saharan Africa says the company believes that the next generation of successful creators are already honing their skills on YouTube.
“We are excited that the YouTube NextUp programme will help take creators to the next level in their YouTube careers, enabling them to develop whole new genres and online experiences for audiences around the world.”
Applications for the YouTube NextUp programme are currently open.
To apply for YouTube NextUp, each creator must submit an entry form along with the video they are most proud of and that best represents their technical production skills, creativity and storytelling ability.
YouTube, through programmes like YouTube NextUp, has a long-standing commitment to being an advocate for, and ally to, the diverse communities that reside on the platform and will continue to expand its efforts to support marginalised and underrepresented communities.