“Y’ello” MTN has a New Logo Ahead of Major Rebrand Launch

MTN is expected to launch a major rebrand on 27 February with new tagline “Y’ello” moving on from “Everywhere you go”.

The mobile operator also has a new logo which is already visible outside its offices near the 14th Avenue offramp to the N1 freeway.

MTN has discarded the familiar white, yellow, and red text on a blue oval, and opting for a simplified blue on yellow logo.

“MTN” is written in simple block letters with an oval drawn in a blue outline around the characters, all on a yellow background.

“Y’ello” is written in stylised white text on the same yellow background.