Samsung Takes Honours for Coolest Brand

The Sunday Times Generation Next Survey 2018 have revealed that Samsung users are definitely among today’s trend setters and part of the ‘cool’ set.

Conducted by HDI Youth Marketers since 2004, the study has kept track of how youth interact with and respond to brands.

It’s now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged eight to 23.

Samsung was honoured with the Coolest Cell Phone and Coolest Computer Brand award and placed second in the category for Coolest Brand Overall.

Justin Hume, Chief Marketing Officer for Samsung South Africa, says it’s an honour to be considered for the award.

“The survey covers brands from clothing and beauty products to tech, television shows and local celebrities, so we’ve been pitted against many incredible companies with diverse offerings that interest the youth. To be a stand out as one of the coolest brand’s overall is a testament to the hard work our team, both globally and locally, has put in to ensure our products remain relevant to the youth market.”

Hume says surveys are a great way to really get into the minds of South Africa’s youth, so that brands can understand and deliver exactly what they want.