Samsung Launches New Onyx Cinema LED Screen

A year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics has officially launched its new Onyx brand at this year’s event.

CinemaCon took place on 23-26 April 2018 at Caesar’s Palace in Las Vegas. It is the official convention of the National Association of Theatre Owners with participants from more than 80 countries in attendance.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colours.

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations.

With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theatre display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

Samsung also previewed the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres.

Chief Marketing Officer for Samsung South Africa Justin Hume, says the company is consistently innovating when it comes to enhancing visual and communication experiences.

“The future is more immersive, more engaging and Samsung is at the forefront of those experiences.”

All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theatre” name moving forward.