Oppo announces Lamine Yamal as global brand ambassador
17-year-old Yamal will play a pivotal part in Oppo’s “Make Your Moment” brand refresh initiativeto inspire more young people.
Spanish football prodigy, Lamine Yamal has been announced as Oppo’s global brand ambassador.
Oppo announced 17-year-old Yamal will play a pivotal part in the company’s “Make Your Moment” brand refresh initiative to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories for the future.
Passion
Billy Zhang, president of overseas marketing, sales and services at Oppo said Yamal has an incredible passion for football.
“Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication.”
Since breaking onto the international stage in 2023, Yamal has not only captivated football fans worldwide with his stunning performances, but also earned admiration for his humility and maturity.
Talent
Despite the packed schedule and immense pressures that come with being one of the world’s top footballers,
Oppo said Yamal represents more than just talent.
“He embodies the pursuit of authenticity and individuality. Following his recovery from a recent injury, he approached challenges with a fresh perspective, prioritizing disciplined training and thorough preparation to make his comeback in top form.
“This commitment to responsibility and mindfulness aligns perfectly with Oppo’s “Make Your Moment” philosophy, making him the ideal choice as the global brand ambassador.
Partnership
Oppo said the partnership with Yamal not only brings together sports and technology but also strengthens the connection between the brand and younger generations to inspire young fans globally to make their moment.
“Giving Back Through Football Every time Yamal scores a goal, he celebrates with his signature “304” hand gesture, paying tribute to the post code of his hometown, Rocafonda. The simple but meaningful gesture reflects Yamal’s deep connection to his roots and serves as a source of pride and inspiration for aspiring young footballers who share his love for the game,” Oppo said.
“As Oppo global brand ambassador, Yamal will channel this same attitude into a series of football- related community initiatives designed to spread the “Make Your Moment” spirit to even more people.
“These efforts aim to support grassroots football development while supporting facilities upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy,” Oppo said.
Global brand
Oppo currently operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide.
The company’s close involvement with football, particularly its partnership with the UEFA Champions League, has enabled the brand to break new ground.
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