MiWay Blink rebrands as Blink by MiWay

MiWay Blink said its recent rebrand will not take away from the customer experience but will in fact enhance it further. 

MiWay Blink announced a brand refresh that sees the insurer change its name to Blink by MiWay, together with a refreshed visual identity. 

It coincided with MiWay Blink’s third anniversary and points to both the success and evolution of the brand in a relatively short space. 

Rebrand 

Head of Blink by MiWay, Keletso Mpisane said the refresh is part of the brand’s natural evolution and a reflection of the growth trajectory they are on. 

“We’re incredibly proud of what MiWay Blink has achieved in just three years, establishing itself as a credible player in the digital insurance space. In this new chapter – as Blink by MiWay – we are set to build further on what is a very solid foundation.” 

 “This phase speaks to the maturing of the MiWay Blink brand. This is an exciting time, as we are witnessing the brand, which was launched during the Covid-19 lockdown, mature. The market is highly contested but the customer experience we offer has strengthened the positioning of the brand and maintained a healthy market position,” Mpisane said. 

Visual identity 

Apart from the name change, the brand’s visual identity including the colour palette, logo, iconography, logo and font style has also been updated to a more contemporary look and feel, as part of a wider strategy to complement its mother brand, MiWay. 

 Agency Partners Isoflow and Hoorah Digital were tasked with leading the rebrand and briefed to take learnings from the previous three years to refresh the brand to help deliver on the new business strategic outcomes. 

In response to this brief, the teams co-created an identity that reflects the brand’s values, its customers and its vision for the future.

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