Minecraft characters shine in Swarovski
Minecraft and Swarovski have joined forces on a playful new partnership inspired by the world’s bestselling video game and its iconic characters.
In a surprising collaboration, Minecraft and Swarovski have joined forces on a playful new partnership inspired by the world’s bestselling video game and its iconic characters.
The home collection launches with the tagline Your Adventures Crystallized, paying homage to the excitement and daring escapades of the Overworld.
Figurines
Four precisely crafted figurines are realised in full-cut crystals, blending the in-game artistry and unique block aesthetic of Minecraft with Swarovski savoir-faire.
- Alex, Minecraft’s fearless heroine, is vibrant in her trademark green tunic. Armed with her trusty sword, she’s ready for battle.
- The pig is inspired by one of Minecraft’s cutest mobs. The perfect companion, this adorable creature is happy to give players a ride.
- The creeper draws inspiration from the Overworld’s explosive mob. The green menace is known for striking fear in the hearts of all.
- Steve pays homage to Minecraft’s crafty adventurer. Dressed in all-blue and wielding a pickaxe, he’s prepped to mine and craft until the sun goes down.
As part of the collaboration, a special crystallized Character Creator item is also available, and can be redeemed free by scanning the QR code on the packaging.
Swarovski
Embellished with the Swarovski Swan emblem, the Crystal Suit is the perfect in-game wearable and is designed to make Minecraft adventures shine brighter.
Swarovski creates products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world’s finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Global reach
Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people.
Together with its sister companies Swarovski Optik (optical devices) and Tyrolite (abrasives), Swarovski Crystal Business forms the Swarovski Group.
A responsible relationship with people and the planet is part of Swarovski’s heritage
ALSO READ: Huawei’s Apple Watch rival, Fit 4 series now available in SA
