Investing in Change – BrightRock & Laureus Sport for Good Foundation CSI Partnership
BrightRock and the Laureus Sport for Good Foundation have announced a corporate social investment (CSI) partnership.
With its mission of using the power of sport as a tool for change, the Laureus Sport for Good Foundation’s goal is to help young people overcome the limitations imposed by social issues, such as social inequality, poverty, homelessness and discrimination by supporting sports-related community projects.
The South African chapter of Laureus has an almost 20-year track record of supporting successful community-based projects that use sport as a catalyst for change, helping to educate children, uplift and unite communities, and assist the vulnerable.
Chairman of the Laureus Sport for Good Foundation Morne du Plessis, said it is always exciting when a shared passion for change allow the organisation to partner with others intentionally.
“The Laureus movement in South Africa looks forward to combining its effort with BrightRock, to foster a belief in humanity’s collective potential to love change!”.
BrightRock’s Deputy CEO, Suzanne Stevens says the company’s support of the Laureus Foundation is an extension of the life insurer’s ‘Love Change’ philosophy and its purpose of helping people navigate change in their lives.
“BrightRock’s needs-matched life insurance products are designed to meet people’s unique and changing financial needs throughout their lives. Partnering with the Laureus Sport for Good Foundation is an opportunity for us to extend this support to sports-based community programmes, particularly programmes that seek to impart a sense of agency and resilience, developing leadership and entrepreneurship skills in young people living in at-risk communities.”
In addition to providing funding to the Laureus Sport for Good Foundation on an annual basis, BrightRock hopes to harness its strong culture of employee volunteerism to amplify the impact of the partnership.
