‘Be Unique’ & Design Your Very Own AI Created Laptop Sleeve with Lenovo

17. 09. 20
posted by: Faizel Patel



Lenovo has announced the launch of its ‘Be Unique’ campaign, leveraging an in-house built AI engine and online platform to create bespoke laptop sleeves for Lenovo Yoga devices.

The company’s ‘Be Unique’ campaign falls into the brand’s newly inaugurated ‘Experience Smarter’ platform which aims to deliver smarter experiences to consumers across Lenovo’s product portfolio for work, studying, gaming and content creation.

Lenovo says it has uncovered growing demand for more unique, personalized products and experiences.

The company's new campaign aims to add a new element of style and individuality to Lenovo's already unique designs by offering additional levels of customization for new purchases.

To create a custom laptop sleeve, users can visit Lenovo’s dedicated website:

https://experiencesmarter.lenovo.com/create-your-sleeve/, where they are able to upload images from their personal files or Facebook and Instagram pages to create their unique designs.

Upon completion, users simply upload their receipts of their newly purchased Lenovo devices or add the voucher number from the device to the system to complete their order. The laptop sleeves are then processed for printing and arrive within a maximum of 14 days.

Lenovo Marketing Manager, Kelly Soma, says with their 'Be Unique' campaign they are taking the 'Experience Smarter' commitment to new heights.

"With this platform we are encouraging people of all ages to hone in on their creative potential and see how technology can unlock a whole new world of individuality."

Customers who purchase a Yoga laptop from Incredible Connection, who Lenovo have partnered with, can enter their serial numbers via the website and follow the process to create their personalized sleeves free of charge.