Fisher-Price and John Legend partner to release covers of three Fisher-Price songs
The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of "Maybe," his daughter's favorite song about a purple monkey
Fisher-Price and multi-platinum, 12-time Grammy Award-winner John Legend have officially partnered to release exclusive covers of three viral Fisher-Price songs: “Maybe,” “Friendship,” and “Great, Great Day.”
These songs, heard in both new and fan-favourite Fisher-Price toys, are featured on Legend’s recently debut children’s album “My Favourite Dream” via Republic Records: Kids & Family.
Legend
Legend said music and Fisher-Price were a big part of his childhood, and are both a big part of his kids’ lives today.
“That unique connection makes this partnership with Fisher- Price and the children’s album we’re collaborating on so special.”
Memorable moments
Brian Fitzharris, Senior Vice President and General Manager of Fisher-Price, Mattel said for generations, music has been a pivotal component to the company’s toys.
“We understand the power it has to create memorable moments with families all over the world. Partnering with world-renowned artist, John Legend, on his first-ever children’s album has been a dream come true for Fisher-Price. Knowing that the music in our toys has positively impacted millions of families, including John Legend’s family, drives our passion in this business.”
Collaboration
The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of “Maybe,” his daughter’s favourite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym.
The heartfelt moment drew an overwhelmingly positive response that revealed a natural partnership between the two.
The three Fisher-Price songs Legend covers on “My Favourite Dream” were carefully chosen from the brand’s music catalogue spanning both family favourites and new toys hitting the market this year, including the Fisher-Price Glow and Grow, Kick & Play Piano Gym, featuring “Maybe.”
Inspiration
The Fisher-Price Glow and Grow Kick & Play Piano Gym, featuring “Maybe” (R1489.99): This registry must-have has been beloved by parents and babies since it first hit the market.
The now viral song, Maybe, that is featured in the toy has inspired a slew of social media posts from TikTok videos to Reddit threads to John Legend’s rendition.
Not only do parents and babies love this gym because of the music, but the removable piano, linkable toys and Smart Stages learning levels that grow with budding musicians from newborn to toddler make it the perfect item for every baby.
The Fisher-Price Kick & Play Piano Gym, plus more Fisher-Price favourites are now available at retailers nationwide.
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