Chelino Baby Launches New Store at Fourways Mall

Chelino Baby has opened its newest flagship store at the Fourways Mall in Johannesburg featuring a range of products for babies. 

Chelino Baby stocks strollers, cots, car seats and a number of other items from leading brands like Chelino, Cybex and Ferrari amongst others. 

Guests and parents at the launch enjoyed a live Q & A with LifeBaby South Africa and Tina Otte, specialist editor of “Your Pregnancy” magazine.  

CEO Ismail Essa says Chelino has been in existence since 1994, but he and brother Imtiaz decided to branch out and establish retail chain stores under the brand Chelino Baby. 

Essa says Chelino Baby strives to deliver quality products at affordable prices. 

“Our sales staff are not trained to be order-takers, but they are trained to educate and to guide you and to assist mums in making these crucial decisions.” 

Chelino Baby also launched the German world leading Cybex brand of baby strollers and other products.