Canon reflects on a successful engagement at Marion Flock BirdLife 2025
The growing enthusiasm for bird photography among younger generations is gaining momentum, according to BirdLife SA.
The details were shared during the organisation’s fourth-annual “Flock to Marion” event.
It was held last month on the MSC cruise line from Durban to Marion Island, part of the sub-Antarctic Prince Edward Islands.
Photography
The event, Led by Roger Machin, Product Specialist for Canon South Africa, attracted more than 1,800 birding and photography enthusiasts – a significant increase from the 1,500 participants in 2022.
Machin noted that approximately 80% of the cameras in use by the guests on board were Canon, underscoring the brand’s dominance in the space.
Ornithology
Over 50% of participants used high-quality cameras, and 10% relied on bridge cameras such as Canon’s SX-70.
“Another notable trend was the growing enthusiasm for bird photography among younger generations. Machin highlighted a notable shift in demographics, with more young birders aged 17 to 25 enthusiastically engaging in photography,” BirdLife SA said.
During the event, Canon set up a highly popular service and loan desk, offering more than 60 items for loan each day.
“The event not only provided Canon with valuable brand visibility but also affirmed the company’s role in supporting both budding and seasoned bird photographers,” Machin said.
Conservation
Canon’s participation was based on its alignment with BirdLife South Africa’s conservation efforts, especially the organisation’s work to eradicate invasive species from Marion Island through the ‘Mouse-Free Marion Project’.
The company’s involvement not only brought attention to the plight of endangered species but also helped raise funds and awareness for the ongoing conservation of these delicate ecosystems.
Canon’s support for conservation continues through sponsorships such as the Youth Photography Prize at BirdLife SA, emphasising the company’s long-term commitment to the environment and developing photography in the next generation of image makers.
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