Apple introduces the News Partner Program
Apple has introduced the News Partner Program, a new slate of initiatives to expand the company’s work with and support for journalism.
The News Partner Program aims to ensure Apple News customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability and advancing efforts to further media literacy and diversity in news coverage and newsrooms.
The News Partner Program is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF). ANF enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories, immersive issues, and audio stories, with designs that scale seamlessly across Apple devices.
ANF also supports advertising, and publishers keep 100 percent of the revenue from advertising they sell within Apple News.
To support publishers who optimise more of their content in ANF, Apple News is offering a commission rate of 15 percent on qualifying in-app purchase subscriptions from day one.
Eddy Cue, Apple’s senior vice president of Services says providing Apple News customers with access to trusted information from publishing partners has been Apples priority from day one.
“For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.”
The News Partner Program is currently open to publishers.
