Fujifilm Launches New Instax Square SQ1 to Make Instant Photography Easier

Fujifilm has announced launched the instax Square SQ1 instant camera, which follows on the heels of the instax mini 11.

The company says the SQ1 makes photography as easy and user-friendly as possible, with new features that include Automatic Exposure and One-Touch Selfie Mode.

Weighing 390g (without battery, strap, and film pack), the Square SQ1 features a larger output of square film, which is 1.5 times the size of instax mini prints.

The square prints the camera produces are mirrored by the square nature of not only the body, but also the viewfinder, lens glass and the selfie-mirror on the front of the device.

Automatic Exposure on SQ1 automatically senses the level of ambient light when the shutter button is pressed, and optimises the shutter speed and flash output according to lighting conditions.

The Square SQ1 is slim, coming in at just 57.5mm when the lens extends outwards from the body once switched on. As an analog camera there is no digital LCD screen at the back, instead the optical viewfinder is used to compose images.

Once the shutter is pressed the film automatically feeds out from the top of the device, taking approximately 90 seconds to develop.

The SQ1 is powered by two CR2/DL CR2 lithium batteries (included) and is available in Terracotta Orange, Glacier Blue and Chalk White.

The instax Square SQ1 will be available in retail stores and online shops in the middle of October 2020 alongside a range of new accessories.

While the local recommended retail price has not been confirmed yet, the suggested price in Europe will be €129,99 (R2,495)