Samsung unveils ‘AI Home’ Vision at Welcome to Bespoke AI Event
Samsung unveiled its refreshed “AI Home” vision and innovative appliance line-up at its global launch event
Samsung unveiled its refreshed “AI Home” vision and innovative appliance line-up at its global launch event, Welcome to Bespoke AI, in Seoul, Korea.
With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.
AI Home
Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics said through their Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care.
“We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”
At the heart of the company’s vision is the AI Home display. Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers, and Dryers.
Bixby
The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.
It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screem.
New SmartThings services were also introduced during the event, including Family Care, which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.
Innovation
To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritising a trusted experience for users.
Samsung said it will apply enhanced Knox security to devices across the line-up so that users will be able to enjoy their AI Home experience with peace of mind.
Privacy and safety
This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.
Knox Vault is also applied to home appliances for the first time, storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection.
Maintenance
Samsung is also actively improving product maintenance. SmartThings Home Care utilises AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.
This support feature has already expanded to more countries, including France, Netherlands, and Canada, following Korea and the United States.
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