New Analytics Platform Brings Transparency to Mobile Networks
Telecommunications and Wireless Equipment Tower with Directional Mobile Phone Antenna - Landscape
Mobile Network Operators (MNO) were recently delighted to see the launch of ReveNet at the Mobile Monday event earlier this month.
A new addition to the ASP market, ReveNet introduced their new solution designed to safeguard and potentially boost revenue streams in an increasingly challenging landscape to MNO featuring an expert panel and thought-provoking industry discussion.
New platform
The new platform combines advanced analytics, industry expertise and an operating model with its very foundation built on the principals of trust, transparency and sustainability and was warmly received by attendees.
Application to Person (“A2P”) SMS messaging continues to present significant revenue opportunities for MNOs.
However, the value of mission critical, high deliverability and ubiquity that A2P SMS represents is being undermined by those within the communications ecosystem seeking to avoid paying MNO’s for accessing their Networks, instead seeking alternative ‘grey’ routes.
MNO’s
This is not just an increasing threat to MNO’s revenues but is the thin end of the wedge of the challenge to MNOs from global technology platforms as they look to exert increasing control on global communications.
During ReveNet’s market research there was a consistency of message coming from MNO’s, one commenting “Few if any would declare all the traffic they bring into my network. At best I can tell you that I’m getting maybe 70% of traffic declared based on the SMS rate that I’m given.”
Additionally, ReveNet has been built on the feedback from extensive research and real-world experience with MNOs and extends a smooth onboarding process with no capital expenditure.
Perry Offer, ReveNet CFO. Commented they are delighted to bring ReveNet to the market and welcome new clients who are keen to take control of the traffic on their networks “without the hassle of integrating their workflow.”
“Whether you’re facing challenges with billing, pricing, or suspicious traffic, we tailor our solutions to meet your unique needs and offer a reactive service. There is no grey routing, no hidden costs – just auditable transparency,” Offer said.
ALSO READ: Huawei Watch D2 with blood pressure monitor launches in SA
