OPPO extends its premium partnership with Roland-Garros

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The French Tennis Federation has renewed its agreement with smartphone manufacturer OPPO. 

The announcement was made by Gilles Moretton, President of the FFT. 

Moretton said the FFT shares a desire for innovation with OPPO and reinforces its strategy to increase Roland-Garros’s influence worldwide. 

“Roland-Garros and OPPO share the same values and aim to constantly reinvent themselves in order to offer an optimal user experience. OPPO recently launched a new brand proposition, “Inspiration Ahead”, which affirms this ambition and ties in with the Roland-Garros tournament’s new signature, “Move the lines, with style”.

William Liu, OPPO’s President of Global Marketing said Inspiration Ahead means showing confidence and poise when they are moving forward. 

“It encourages us to remain resolved and graceful as brave the storm and break the stagnation. Participating sports events is fantastic for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users.” 

Within the framework of the 2022 tournament (from 16th May to 5th June), OPPO, who benefit from extensive visibility on the stadium’s show courts, will roll out the “RG x OPPO Photo Gallery”, a digital exhibition of photos taken exclusively with OPPO‘s newest flagship device: Find X5 Pro, thus unlocking its immense potential of unique imaging capabilities. 

These photos will also be displayed during the Roland-Garros tournament, in order to allow the spectators in the stadium to admire them.

This year once again, OPPO will collaborate with the “Shot of the Day”, a video of every day’s best shot or rally, which will be posted on the tournament’s various digital platforms.

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