Digital Photography Trends Favour Canon

While mobiles phones seem to be dominating the camera scene, consumers’ insatiable desire to take photos and with full frame and professional cameras increasingly on photographers’ minds, 2018 looks to be an exciting year for imaging company, Canon.

InfoTrends, which conducted research into Digital Photography Trends for 2018, is forecasting over 1.3 trillion photos will be taken worldwide this year. Regardless of the device, image capture remains a growing and integral part of everyday lives.

However, it appears that aspiring photographers are looking for something bigger and better than they already have.

Over 40% of professional photographers anticipate buying a full frame DSLR and 17% of pros expect to buy a full-frame mirrorless camera in 2018.

InfoTrends also found that the decline in shipments of traditional digital cameras is finally showing signs of leveling off. Camera shipments in 2017 showed a small 3% increase from 2016.

Marketing Director Canon SA Michelle Janse van Vuuren says this is this is encouraging for Canon as it shows that the market is now being supported by a core number of people who are dedicated to the art of photography, such as hobbyists and professionals.+

“We are also very excited about the fact that people are keen to move on from their smartphones and smaller cameras as their go-to devices for image capture.”

Canon is recognised as one of the key innovators in mirrorless cameras and will be bringing to South Africa a new mirrorless range, with advanced features and enhanced performance, in 2018.

In February this year, Canon introduced a host of new products for photographers, including the EOS M50, Canon’s most intuitive and technologically advanced mirrorless camera.

Janse van Vuuren says as part of Canon’s commitment to nurturing aspiring photographers, users can engage with Canon SA on Facebook and keep up with the latest news with the company’s Click magazine which is available on You Tube.

Click magazine has information on all of the latest Canon releases as well as tutorials, case studies and tips.

Recently, Canon worked with FellowRobots at CES 2018 in Las Vegas to showcase how its advanced imaging sensors contribute with automatic intelligence and advanced algorithms to demonstrate fully autonomous robots using computer vision.