Fujifilm Introduces the Instax Mini 40 in South Africa

Fujifilm has introduced the Instax Mini 40 instant camera to its Instax lineup embracing the old-school look-and-feel of film cameras. 

Fujifilm says the Instax Mini 40 incorporates the latest technology, as found on Instax’s Mini 11 and Square SQ1 instant cameras released last year.

The Instax Mini 40 features an ‘Automatic Exposure’ function which automatically optimises the shutter speed, flash output and other settings according to the overall shooting conditions. This allows for balanced prints that are correctly exposed in both bright outdoor and low-light indoor environments.

The Instax Mini 40 uses Fujifilm’s Mini film, which provides a photo picture size of 62 x 46mm in about 90 seconds after taking the shot. 

Users can also activate the ‘Selfie mode’ for taking selfies and close-up shots. 

The Mini 40 is powered by two AA-batteries (included), and with a weight of only 330g (without batteries, strap and film) the camera is extremely portable. 

Fujifilm has also introduced a new Mini-format film named “Contact Sheet”. The stylised black border design imitates a contact sheet, traditionally developed by film photographers in photographic dark rooms. The Contact Sheet film pack contains ten prints and can be used in all Instax Mini cameras.

Price and availability

The Fujifilm Instax Mini 40 instant camera will be available in South Africa on 21 April and set to retail for R1 399. 

The Contact Sheet film pack will be available  online on the same day for R169.